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Quick Wins Don’t Scale: How to Build Your People and Technology to Support...
For as long as I’ve been consulting, I’ve never heard a client ask for results to take longer to achieve. These days, however, with the complexity in technology and strategy for revenue generation,...
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Making Marketing Heroes: Closing the Modern Marketing Skills Gap
Remember when marketing was mainly responsible for managing in-person events, posting new content on the website, developing print materials and online banner ads, sending out batch-and-blast emails,...
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Customer Appreciation Is More Than Gratitude, It’s A Partnership
At DemandGen, we’ve chosen June as our official “Customer Appreciation Month” to recognize the loyalty and success of our many, many great clients. But in reality, we feel like “every day of the year”...
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Manage Lead Routing with Ease in Salesforce — Without Knowing How to Code
If you’ve tried to match leads to existing accounts in Salesforce, you know there’s just no easy way to do it. LeanData addresses this gap by automatically matching leads to accounts. But wait,...
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Blueprint for Success: Laying the Groundwork for a Successful MarTech Deployment
Well before construction begins on a structure such as a home or an office building, architects and engineers design the building and draw up a set of blueprints with exact specifications for how the...
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6 Key Roles in a Demand Generation Marketing Team
As a marketer, creating demand for your products and services is your top priority. Enter demand generation – the practice of nurturing prospective leads to conversion. The mission for any demand...
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New Year, New Feature: Increase Speed to Lead with Eloqua’s New Salesforce...
Last month, Eloqua released the Salesforce Integration for Oracle Eloqua app as part of their controlled availability program. I installed the app and took it for a test drive to see what it could do....
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A Primer on Predictive Analytics: Tips for Road Testing Your Model
For many marketers, predictive analytics is a bit of a black box, especially if Statistics wasn’t exactly your favorite course in school. Lately, we’re being inundated with vendors offering predictive...
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4 Ways to Jumpstart Your Demand Generation in 2021
It is an understatement to say that 2020 was a year of disruption. It seemed that just as marketers were settling into their groove, the pandemic threw all of our plans and goals out the window and...
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DemandGen Named Platinum Partner and Finalist for Digital Services Partner of...
San Ramon, CA – April 5, 2018 — DemandGen International, the leading provider of digital marketing strategy and technology services, today announced it was named a Platinum Partner and a finalist for...
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Evangelizing Your Brand: Building a Referral Program that Works
Too often, a company overlooks the fact that one of its greatest untapped resources is its good reputation. If you have a group of customers that love your products or services, it’s time to strategize...
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Campaign Planning, Strategy, and Execution in 5 Steps
Let’s face it, planning or strategizing your marketing campaign is a crucial step that most marketers skip (hey, marketers are busier than ever these days). More than half of B2B organizations don’t...
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Email Marketing Best Practices: 5 Tips to Stand Out and Sparkle
We LOVE emails! In fact, 72 percent of consumers say emails are their number one choice in brand communication. And businesses that use email marketing see significant financial returns. One research...
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Key Takeaways from a Masterclass in Demand Generation, with BDO Digital & Adobe
BDO Digital’s D3 methodology is a holistic model for driving growth through high performance demand generation. What exactly does that mean, and how can you apply the methodology to your own business...
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Marketing Now Needs a Data Operations Function
Data, and the importance of it, is nothing new to marketing. What mattered most in direct mail? The list quality (i.e. data). You could craft a killer piece of content and promotion, but if the list...
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4 Essentials for Operational Effectiveness
If the world is your company’s oyster, then Marketing Operations is a grain of sand. “What?!!” you say. “We’re WAY more important than that!” Well. . .yes! Without that grain of sand, the oyster can’t...
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Three Questions You Need to Answer Before Setting Up Your CRM Campaigns
Have you ever found yourself about to setup a CRM Campaign and wondered: Should I create one Campaign record for all my activities? Should I create a Campaign record for each of my activities? What...
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Using Technology to Bridge the Customization Gap
When working with clients we often get requests for advanced form features besides the standard request for form validation. During the development phase, we always look to optimize the user experience...
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The California Consumer Privacy Act: Tips for Getting Started — and Why You...
The California Consumer Privacy Act of 2018 (CCPA) goes into effect on January 1, 2020. If you’re not ready, you’re not alone. Thirty percent of organizations expect to be only partially compliant by...
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10 Great Ways to Increase Tradeshow ROI While Reducing Expenses
I’m a fan of tradeshows for many reasons. First and foremost, I really enjoy meeting with our clients, prospective clients, and partners face to face. That being said, there are two things I don’t...
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